Your trade show campaign
More visitors. More leads. More success.
A fully structured trade show presence – with strong Included Services and Optional Premium Services for maximum performance.
Services for Our Exhibitors
Our trade show campaign helps you achieve visible results before, during, and after the event. The four Included Services form the foundation of your trade show success – and with our three Optional Premium Services, you can massively expand your reach, visitor numbers, and lead performance.
Exhibitor Success Marketing Kit
A ready-to-use marketing foundation for maximum visibility before, during, and after the trade show.
This comprehensive marketing package supports exhibitors in communicating their participation professionally – quickly, clearly, and with high brand recognition. All materials are ready to use and can be easily adapted to your own channels.
Professional graphic templates (LinkedIn, Instagram, banner ads)
Event logos, key visuals & branding elements
Prepared text modules & AI prompts for social media
Messaging guides to activate existing leads
Templates for email announcements
Team communication graphics (“We are exhibiting!”)
INCLUDED SERVICE FOR EXHIBITORS ONLY
Our team is available at any time for questions or individual adjustments
Exhibitor Success 1:1 Session
An individual success strategy tailored exactly to your company, goals, and trade show preparation.
In this personal 1:1 session, we develop the optimal trade show plan for your company. We review your ideas, internal resources, and target groups and show you how to generate maximum leads, conversations, and concrete sales opportunities at your booth.
Individual analysis of your current trade show preparation)
Recommendations for perfect pre-show activities
Best practices for visitor activation at the booth
Strategy for follow-ups immediately after the show
Review of all existing materials (social, email, campaigns)
Clear next steps for your team
INCLUDED SERVICE FOR EXHIBITORS ONLY
Appointments are booked directly through our specialist – all exhibitors receive a link after registration.
Exhibitor Success Live Training
A professionally trained booth team that knows how to approach visitors, qualify them, and convert them into leads.
This monthly trade show training is conducted online by our experienced trainer. It provides your team with practical methods, conversation techniques, and key success factors for strong booth performance. With two language versions (German & English), teams from different countries can participate.
Dates:
• January: 15.01.2026 / Thursday | English: 11–12:00 | German: 13:00–14:00
• February: 12.02.2026 / Thursday | English: 11–12:00 | German: 13:00–14:00
• March: 12.03.2026 / Thursday | English: 11–12:00 | German: 13:00–14:00
• April: 16.04.2026 / Thursday | English: 11–12:00 | German: 13:00–14:00
Best practices for successful trade show conversations
Do’s & Don’ts for booth personnel
Guidelines for visitor qualification
Psychology of visitor communication
Practical phrasing & conversation openers
Follow-up strategies for the crucial days after the trade show
Tips for optimal CRM lead utilization
INCLUDED SERVICE FOR EXHIBITORS ONLY
Optional: In-house training sessions for your team
Participants can register flexibly – all training sessions are included in the package.
Funding Advisory
Clarity on whether and how you can use government grants – enabling you to invest intelligently and efficiently in your trade show presence.
We assess whether your planned measures are eligible for funding – and show you how to use government programs to your benefit. As highly accredited consultants, our experts support you in positioning your trade show presence strategically and financially. You gain orientation, security, and valuable savings potential.
Initial funding analysis for your trade show and marketing activities
Assessment of relevant programs & requirements
Overview of potential funding rates
Guidance on next steps for a smooth application process
INCLUDED SERVICE FOR EXHIBITORS ONLY
Use our included service – we provide non-binding advice on all funding opportunities for your trade show success.
Optional Premium Service
Customer Invitation Service
(Price upon request)
More visitors, more appointments, and more genuine leads – because we personally invite your customers.
With this service, you maximize the return on your trade show investment! We take over the personal activation of your existing customers, leads, and prospects – through direct outreach, in your name, and with clear objectives. Your advantage: more booth visits, better conversations, and a stronger start to the event.
Telephone invitations to your existing customers & contacts
Activation of your leads and prospect lists
Personal outreach on behalf of your company
Appointment scheduling or confirmed trade show announcements
Reporting on reached contacts & responses
OPTIONAL PREMIUM SERVICE FOR EXHIBITORS ONLY
We coordinate with you which contacts to activate – and launch your customer invitation campaign immediately.
Multichannel Exhibition Campaign
(Price upon request)
Maximum reach and qualified leads across all relevant channels – before, during, and after the trade show.
Our experts develop an individual, cross-channel trade show campaign that reaches your target group exactly where they are active. With a strategic mix of email, social media, website, ads, and personal touchpoints, we ensure high visibility and strong engagement.
Development of a complete multichannel trade show campaign
Messaging & content for pre-, during-, and post-show phases
Social media posts & templates
Email sequences to activate target audiences
Banner ads / display ads for additional reach
Harmonization of all messages for a consistent brand presence
OPTIONAL PREMIUM SERVICE FOR EXHIBITORS ONLY
We design your entire multichannel communication – for maximum attention and measurable results.
Tailor-Made Consultation & Conception
(Price upon request)
Solutions for specific requirements related to your trade show appearance – precisely tailored to your goals, framework, and challenges.
For exhibitors with special requirements, complex questions, or very specific exhibition objectives, we develop customized strategies and concepts. This service complements the existing packages and provides maximum flexibility when you want to go beyond standard solutions.
Individual analysis of your situation – workshop included on request
Development of tailored concepts and strategies
Strategic consulting on communication, leads & visitor activation
Optimization of your existing materials, processes & touchpoints
Personal coordination with our experts
OPTIONAL PREMIUM SERVICE FOR EXHIBITORS ONLY
Request your individual consultation & concept – we will contact you directly
Get in touch now – We support your trade show planning
To ensure you make optimal use of your Included Services and strategically deploy the Optional Premium Services (price upon request), we are happy to advise you personally – simply schedule an appointment with our expert.
Your contact partner
Chiara Sellere
Customer Success Manager
[email protected]
+49 541 9712626
